 | Rufus is the CEO of Sony Sports. The businesses under his remit include Hawk-Eye, Beyond Sports and Pulselive. Within his role, he works with 23 of the world's top 25 sports leagues including the NFL (American Football), ICC (World Cricket), NBA, FIFA and World Rugby. Previously he was Chief Operating Officer at the PGA European Tour and The Ryder Cup (despite being a very modest golfer!). In his spare time, he loves to take on solo endurance challenges including the Marathon Des Sables (a gruelling 6-7 day ultramarathon across the Sahara) and a solo swim of the English Channel.
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